Last week, New Roads Infused Seltzers set the bar high for brand experiences with an unforgettable influencer launch at the Two Roads Food Hall. The Invite Ony, Influencer event celebrated the debut of our new Berry Good Vibes infused seltzer—a bold, refreshing beverage crafted to spark curiosity, creativity, and connection.
From the moment our VIP guests arrived, it was clear this was more than a launch—it was an immersive journey designed to bring our “Refresh Your Route” brand promise to life.
A Flavorful First Impression
Our launch featured a curated cocktail menu showcasing New Roads in its most delicious forms, ranging from specialty mocktails and cocktails, guests sipped on inventive drinks that elevated the seltzer’s infused flavors, alongside mocktails for those opting for a lighter route. Each drink was as photogenic as it was flavorful, encouraging plenty of “cheers” moments for social feeds.
Paired with these beverages was a private menu prepared exclusively for our guests at the Food Hall. The dishes were chosen to complement the flavor profiles of the seltzer, offering a complete sensory experience—taste, aroma, and visual appeal working together in harmony.
VIP Welcome, New Roads Style
Influencers were greeted with VIP welcome kits stocked with everything they needed for an unforgettable night—and a perfect Instagram story. Inside, they found cans of our new infused seltzer for both tasting and shooting, branded keepsakes, and exclusive invites to try some of the evening’s creative activations.
These kits weren’t just goodie bags—they were creative toolkits, they were packed with custom tshirts, sunglasses, hats, product for shooting and enjoying, all the while encouraging attendees to sample, shoot, and share their own “Refresh Your Route” moments.
Creativity Around Every Corner
The Food Hall front porch was transformed into a playground for personal expression and shared creativity. A giant brand painting of the iconic Cloud logo installation gave guests the opportunity to literally leave their mark on the event, adding brushstrokes to a collaborative artwork that will live on as a visual record of the launch.
Nearby, a tie-dye t-shirt station let attendees create wearable art customizing their own New Roads shirts and colors, blending craft and memory-making into one activity. This wasn’t just a takeaway—it was a statement piece influencers could style, post, and keep as a tangible reminder of the night. And it was a blast to make and see everyone enjoy.
Tech lovers gravitated toward our Meta Ray-Ban trial station, where guests tested the sleek, camera-equipped sunglasses, which we’re offering on a 24 hour loan period to influencers and fans alike. These smart shades are part of our influencer storytelling, keep an eye out as we empower our creator friends and family capture and share their own authentic New Roads moments from their unique perspective.
A True “Refresh Your Route” Experience
By blending immersive brand storytelling, shareable activities, and curated hospitality, the New Roads Influencer Launch created a multi-sensory celebration that lived beyond the walls of the Food Hall. The combination of delicious drinks, exclusive menus, hands-on creativity, and tech-enabled storytelling made for an event where every guest felt both inspired and seen.
The night wasn’t just about launching a new infused seltzer— while the influencer event was conducted with undosed product, for compliance reasons – it was about launching possibilities. Each attendee left with not just a taste of New Roads, but a piece of the brand’s creative spirit to take home, share, and reimagine.
Here’s to the new routes we’ll take together.
#DrinkNewRoads
